The challenge
Advertisers invest large budgets in TV but often have limited independent visibility into what they actually get: how many rating points each spot delivered, where it ran within the ad break, how many spots fell below expected ratings and what each rating point really cost.
Our approach
- Collected and combined TV audience measurement data with each advertiser's spot schedules and costs.
- Calculated the core TV metrics: GRPs, average rating, position in break, low-rating spots, cost per GRP and cost analysis by channel and daypart.
- Analysed investment by programme typology and channel to find where spots perform above or below expectations.
- Delivered audit reports and dashboards with clear recommendations for planning and buying, to raise ROI on the next campaigns.